How Video Walls Can Help Your Business Stand Out
Make a stronger impression and get more creative with your in-store marketing efforts
In a crowded marketplace with infinite distractions and businesses competing for customers’ time and money, it’s getting harder and harder to attract attention. If you’re a business owner, your marketing efforts need to be catchy and informative. Customizing your campaigns quickly and easily is essential if you want to get noticed and turn profits
This is what makes a video wall such a smart investment for your business. Because they combine visual and audio elements, video advertising and marketing materials can convey more information in a much efficient, appealing manner. You can also create more customized, targeted campaigns using tools that print materials don’t offer. Here’s why a video wall is a smart choice for discerning New York City businesses.
SEE ALSO: Need inspiration for your next project? Check out our gallery!
FASTER, MORE RESPONSIVE MARKETING
Making and setting up a traditional print display in your store is a time-consuming process. By the time your signage is ready to go, the information may be out of date, or you may want to highlight different products. A video wall makes swapping your marketing display content quick and easy. You can upload a new video, slideshow or photo to the screen with a few clicks or button presses; the process takes mere seconds.
NEW WAYS TO ADVERTISE
One major advantage of video walls is the broader array of content you can display. Printed marketing materials give you words, graphics and images, but electronic displays let you mix and match still images with video, as well as audio, if you wish. A display with music is much more appealing than a static image, and you can include a lot more information in the ad.
If you really want to get fancy, you can go for a 3-D video wall for a truly eye-popping experience that will be sure to turn heads inside and outside your store. Another option is to change the shape of the video wall itself; Samsung’s new Micro LED TV uses a modular design that allows you to add or subtract panels to create a display of any size or resolution you want.
INTERACTIVE DISPLAYS
There are only a few ways you can interact with a print sign. You can see the sign and touch it, though touching it won’t do you much good. Using digital signage, a video wall offers many more possibilities for interaction. These interactions will help drive customers to your business.
Audio can grab someone’s attention, and once they’re hooked, you can keep them engaged with videos, slideshows and more. The more time people spend with your displays, the more likely they are to buy something, or at least remember your business.
MORE CUSTOMIZATION FOR YOUR MARKETING
Video walls let you adapt your marketing campaign in more ways, making it easier to pinpoint your audience. Your displays can direct customers to various regions of your store, highlight new inventory or deals, or provide more information within areas of your business. You can also cycle content at different times of the day, making it easier to reach out to different audiences.
Video walls present a great marketing opportunity for New York City businesses. Do you want to see for yourself? To learn more about our video wall solutions, call us today at (201) 620-2929. You can also visit our contact page. We look forward to exploring more creative ways to build your business!
